Staying successful in the staffing and recruiting industry increasingly feels like clinging to an unstable mechanical bull. Economic uncertainty, hiring freezes, increased automation, and other challenges all threaten to knock firms off their feet, if leadership doesn’t hold on tight.
The good news is that the fundamentals haven’t changed. Client relationships drive requisitions, candidate engagement increases placements, and a fine-tuned ATS empowers your people. What’s shifting is the role that technology (especially artificial intelligence) plays in all three.
At Bullhorn Engage 2025, we learned about the latest AI features and functionality that will reshape the future of digital transformations in the staffing industry. Here’s what you need to know to grab the bull by the horns this year.
Bullhorn Amplify: An Easy Way to Automate Recruiting Workflows
This year, Amplify was all the rage at Bullhorn Engage. Though Bullhorn isn’t new to artificial intelligence (they’ve incorporated AI assistants and AI agents in the past year), this next-generation AI solution is more deeply integrated in the Bullhorn and Bullhorn Recruitment Cloud experiences.
Bullhorn Amplify promises to solve critical challenges in the staffing industry workflows and includes features like:
- Smarter candidate search: The upgraded search feature prioritizes candidates by relevance, drawing on data from Marketplace partners to surface stronger profiles. Bullhorn leaders think of it as the equivalent of offshore recruiters building your database (just cheaper).
- AI-powered screening: Recruiters can quickly queue candidates for AI-driven screening. The system generates more effective screening questions than a junior recruiter might, zeroing in on job fit with greater precision. Plus, candidates using this tool are giving it an average rating of 4.2 out of 5.
- Polished candidate packets: Amplify can redesign resumes to spotlight key qualifications through the automated creation of professional candidate packets.
- AI prospecting and desk-level sales automation: More than just recruiting,Amplify can help the sales process by mining notes from past interactions to improve future conversations as well as proactively build strategic outreach campaigns.
What Is the Impact of Amplify?
More than just jumping on the AI bandwagon, Amplify is helping staffing firms to deliver real results for their business. Better still, this cloud-based software company is making a holistic impact on staffing firms.
Recruiters can now engage candidates more deeply throughout the hiring process. Top candidates never stop receiving offers. Amplify promises to simplify your ability to keep them engaged with hyper-personalization. Your recruiters can chat and build connections during high-value conversations while AI agents can send out tailored communications for routine updates to keep momentum going.
Additionally, Bullhorn uses their own large language model (LLM), and their organization is committed to protecting sensitive data and remaining regulatorily compliant. Your team can revise resumes, create customized messages to send to candidates, and build tailored candidate packets while keeping your staffing firm safe.
With the time saved on the routine elements of the recruitment process, companies can enhance their overall efficiency. Early adopters of Bullhorn Amplify are seeing the following jumps in productivity:
- 49.6% improvement in submittal-to-hire ratio
- 59.3% faster time-to-fill
- 39.5% faster new hire ramp-up
- 21,663 screens completed per month
This level of efficiency per recruiter can reduce the bar for staffing companies as leaders scale with demand.
Maximizing Your Recruiting Team with AI
This is just another step forward for Bullhorn. New developments are rolling out across their platform all the time, and it’s clear they aren’t the only ones charging ahead.
AI adoption is transforming the entire ATS market. Vendors across the space are embracing machine learning, natural language processing, and automation to give staffing firms sharper tools to compete in a fast-moving, candidate-driven world. More than just flashy features, these innovations offer substance that is transforming sales and recruiting productivity, candidate experiences, and business profitability.
Having the right partner to guide your digital transformation can make all the difference. Cubex Group brings deep experience in helping staffing firms overcome common roadblocks and manage IT vendors to fully realize the potential of platforms like Bullhorn.
Whether you’re exploring Amplify, modernizing workflows, or scaling your business, we help you stay in the saddle, no matter where the market goes.
Want to explore artificial intelligence within your organization? Reach out to Cubex Group and we can help demonstrate the power of AI in staffing.
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